Today’s home buyer is well informed about the market and to boost sales, the builder must meet the buyer’s needs. Despite the initial crash during the first and second waves of the pandemic, the real estate market is gaining momentum. With steady consolidation of the sector, newer strategies are being formulated by builders to keep the interest of new buyers.
One of the strategies that is being adopted by real estate developers today is that of becoming a digital marketplace. With more and more buyers accessing the internet searching for properties, builders are sharing the details of their projects online. Digitisation has allowed buyers access to important information such as the track record of the builder, comparison of prices, etc.
The pandemic brought with it a sea change in the way real estate is now being viewed by potential investors. Virtual tours of property and virtual meetings being held between builders and prospective buyers has now become the new normal. The use of augmented reality and virtual reality has enhanced this experience, making it an extremely detailed and interactive experience.
Customer preferences have been changing with the times and this is now being reflected in the design of the homes. Real estate developers are now paying great attention to the safety and security of all the residents of their projects. Smart homes are becoming more commonplace as more and more buyers are desirous of advanced touchless technology in their residences.
Home investors today are seriously taking into consideration the amenities provided at the developmental project and demand only the best. With NRI investment in real estate on the rise, builders are being hard pressed to deliver world-class homes and amenities. It is certain that only strong players with solid foundations of quality will make it in today’s real estate market.
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